Publisher Help Center
| Word | Description |
| Offer | An Offer represents the terms of an advertiser program available to publishers. Advertisers on the LinkShare network set their own offers, and these offers vary from one advertiser to the next. Offers can include commissions based on a set percentage of sales, on the number of impressions or click-throughs, or on a combination of these. You can review advertiser’s offer terms by clicking on an Advertiser’s name, from the Programs or Links area. |
| Order ID | The unique identifier used to refer to a specific order. It is usually an alphanumeric value. Each advertiser uses their own Order ID format. |
| Orders/Click (O/C Rate) | Orders per Click or O/C Rate is calculated by dividing the number of orders by the number of clicks. Orders/Click is a good way to measure the effectiveness of your links. For example, if you received 1000 clicks and 10 orders, the Orders/Click rate would be 1 percent. |
