- Coupons/Deals are one of the most popular affiliate models. This type of publisher is usually a shopping site that requires the advertiser to provide the end user an offer either a coupon code, percent-off discount, or free shipping. These sites are an aggregate of deals and coupons in one place. Check out the Deal Dispatcher for the latest advertiser promotions.
- Loyalty/Reward sites give something back to the consumer in exchange for purchasing through the publisher’s site. A percentage of the advertiser commission is used to pay a reward to the end user. Rewards come in many forms including cash, airline miles, credit card points, or a percent of sale given to an organization. These affiliates use Signature to track their members.
- Price Comparison sites sell items where some comparison is made before the purchase. Many times the publisher will have direct product links of the same product from different retailers. Usually these affiliates use LinkShare’s Merchandiser or LinkLocator Direct programs for their product listings.
- General Shopping sites can be thought of as a virtual mall. The consumer can shop for various products and brands without ever having to leave the site. This type of publisher is not focused specifically on coupons and deals.
- Social Shopping sites add a social networking element to shopping, allowing members to network among each other, recommend products, and sometimes earn points for selling through their pages.
- Content/Niche sites focus on a specific area of interest. These are normally not “shopping” sites, rather users go to them because they are interested in their relevant content. Content sites that do well with performance-based marketing blend their area of expertise with product recommendations.
- Search publishers promote advertisers via search engine marketing (natural or paid). If you are considering using search as your business model, be sure to review your advertisers’ trademark bidding policies. Click here to view some advertiser search policies.
- User-generated Content sites include blogs, social network sites, and forums where the majority of the content is user-contributed.
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