Inside This Issue:
• Product Update: Enhanced Easy Links!
• Please Explain: How do I add a site to my account?
• View a Web Seminar: Direct Deposit, Setting up Marketing Channels
• Advertiser Spotlight: Costume Supercenter, Escort Radar, Improvement Direct, Christina Cosmetics
Product Update
Enhanced Easy Links!
We've improved our set-and-forget contextual ad unit.
If you are a Publisher who offers rich content and who wants an easy way to monetize that content, consider placing Easy Links ad units on your pages.
With our August release we've enhanced the technology that powers these ad units. Now the ad units will display more relevant products, which may lead to higher conversions.
Simply log in to the Publisher Dashboard, find an Advertiser with whom you are partnered that offers Easy Links. Copy the Easy Links code and paste it into your web page. That’s all you need to do. To see a full list of Advertisers enabled for Easy Links, click here.
The Easy Links ad unit will analyze the context of your page and extract the page’s keywords. Our application then returns the most relevant products for those keywords and displays them within the ad unit.
We have improved the Easy Links keyword determination function. By partnering with a firm that specializes in semantic keyword analysis, Relevad, we’re leveraging their expertise and technology to get the right products to populate the ad units.
Now is the time to grab some Easy Links and put them on your pages. You can concentrate on producing compelling content, knowing that Easy Links will deliver meaningful and relevant products that complement your words, drive interest among your readers, and lead to more purchases. How easy is that?
To access the Help Center articles on Easy Links, click here.
Edward Bendy
Director, Product Management
View a Recorded Web Seminar
Publisher Dashboard: My Account
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Want to learn more about setting up new marketing channels? Are you tired of getting paper checks and you want to set up direct deposit? Take a look at this recorded web seminar covering the My Account section in the Publisher Dashboard. |
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Topics include:
• Updating your profile information
• Creating new channels
• Setting up Direct Deposit
• Payment information reports
• Managing multiple users
To view the recording, click here. |
Please Explain
How do I add a site to my account?
Do you have more than one URL or domain name? Wouldn't it be convenient if you could keep track of all of them under one account, but still look at each domain separately? The good news is that you can! In the Publisher Dashboard, you can set up separate marketing channels for each domain.
Setting Up Your Marketing Channels
- Go to My Account > Marketing Channels
- Click the New Channel button
- Fill in the channel information and click Save
Benefits of Using Marketing Channels
- When you apply to an Advertiser's program, they see the URL entered for the marketing channel under which you submitted the application. If you don't set up marketing channels, the Advertisers will only see your main site, which might not be the one that relates to the Advertiser's product.
- Separate channels mean separate reporting, which allows you to more accurately track the performance of each site.
Applying for Programs
It is important to note that when applying to Advertiser programs, you must submit a separate application for each channel. If you place links on a website that is not associated with the marketing channel approved by the Advertiser, they can remove you from their program, per their terms and conditions.
Switching Channels
Once you set up multiple marketing channels, a drop-down menu will appear in the upper right-hand corner of the Dashboard, which will allow you to navigate between channels.
Content can be found in the Publisher Help Center.
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• Costume Supercenter, MID: 24240
Costume SuperCenter is one of the leading online sources for costumes and decorations. Created by the founder of Party City, Costume SuperCenter was developed to truly be the largest one-stop shop for all your costume needs—whatever the occasion, any time of year!
JOIN NOW! Contact: Mike Szulc |
• Escort Radar, MID: 35480
Escort Radar is the leading manufacturer of best performing automobile electronics. Widely recognized as the most innovative and technologically advanced radar detector company in the market, Escort Radar owns over 85% of all patents in the field—more than all other competitors combined.
JOIN NOW! Contact: Rachel Jeske |
• Improvement Direct, MID: 13585
Improvement Direct offers an extensive selection of home improvement products, featuring top brands at guaranteed low prices. From faucets and door knobs to chandeliers and power tools, you'll find it here. In an effort to simplify our customers’ buying experience, we have recently combined KitchenDirect.com, ToolsDirect.com and StockBlowout.com into ImprovementDirect.com. We offer a competitive program and are looking to partner with affiliates who would like to create a profitable and long-lasting relationship.
JOIN NOW! Contact: Ashley Carrion |
• Christina Cosmetics, MID: 35327
Makeup your entire face with One compact, One brush, in One minute! Perfect Pigment by Christina Cosmetics is a revolutionary, healthy new mineral makeup. It’s the fastest, easiest makeup system on the planet! An absolute must have for every woman's busy lifestyle!
JOIN NOW! Contact: Christina Sullivan |
| Be sure to check out Seasonal Promotions in the Publisher Help Center. | | |
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LinkShare Symposium West
January 28, 2010
San Francisco, CA
Learn More
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| Rewards and recognition for the most profitable |
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| Publishers in the LinkShare Network. Read this article in the LinkShare Publisher Help Center for more information. | |
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| Read the LinkShare Blog for product updates, news, and other insights from the LinkShare Team! |
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