Inside This Issue:
• Product Update: Enhanced Easy Links!
• Please Explain: How do I add a site to my account?
• View a Web Seminar: Direct Deposit, Setting up Marketing Channels
• Advertiser Spotlight: Austique, Cocosa, DUO Boots, mytheresa.com
Product Update
Enhanced Easy Links!
We've improved our set-and-forget contextual ad unit.
If you are a Publisher who offers rich content and who wants an easy way to monetise that content, consider placing Easy Links ad units on your pages.
With our August release we've enhanced the technology that powers these ad units. Now the ad units will display more relevant products, which may lead to higher conversions.
Simply log in to the Publisher Dashboard, find an Advertiser with whom you are partnered that offers Easy Links. Copy the Easy Links code and paste it into your web page. That's all you need to do. To see a full list of Advertisers enabled for Easy Links, click here.
The Easy Links ad unit will analyse the context of your page and extract the page's keywords. Our application then returns the most relevant products for those keywords and displays them within the ad unit.
We have improved the Easy Links keyword determination function. By partnering with a firm that specialises in semantic keyword analysis, Relevad, we're leveraging their expertise and technology to get the right products to populate the ad units.
Now is the time to grab some Easy Links and put them on your pages. You can concentrate on producing compelling content, knowing that Easy Links will deliver meaningful and relevant products that complement your words, drive interest among your readers, and lead to more purchases. How easy is that?
To access the Help Center articles on Easy Links, click here.
Edward Bendy
Director, Product Management
View a Recorded Web Seminar
Publisher Dashboard: My Account
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Want to learn more about setting up new marketing channels? Are you tired of getting paper checks and you want to set up direct deposit? Take a look at this recorded web seminar covering the My Account section in the Publisher Dashboard. |
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Topics include:
• Updating your profile information
• Creating new channels
• Setting up Direct Deposit
• Payment information reports
• Managing multiple users
To view the recording, click here. |
Please Explain
How do I add a site to my account?
Do you have more than one URL or domain name? Wouldn't it be convenient if you could keep track of all of them under one account, but still look at each domain separately? The good news is that you can! In the Publisher Dashboard, you can set up separate marketing channels for each domain.
Setting Up Your Marketing Channels
- Go to My Account > Marketing Channels
- Click the New Channel button
- Fill in the channel information and click Save
Benefits of Using Marketing Channels
- When you apply to an Advertiser's program, they see the URL entered for the marketing channel under which you submitted the application. If you don't set up marketing channels, the Advertisers will only see your main site, which might not be the one that relates to the Advertiser's product.
- Separate channels mean separate reporting, which allows you to more accurately track the performance of each site.
Applying for Programs
It is important to note that when applying to Advertiser programs, you must submit a separate application for each channel. If you place links on a website that is not associated with the marketing channel approved by the Advertiser, they can remove you from their program, per their terms and conditions.
Switching Channels
Once you set up multiple marketing channels, a drop-down menu will appear in the upper right-hand corner of the Dashboard, which will allow you to navigate between channels.
Content can be found in the Publisher Help Center.
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• Austique
Austique is the up & coming destination for fashion connoisseurs looking for cult labels from around the world. Since our opening, we have established a reputation for exclusive fashion, unique accessories & covetable gifts. Special launch promotion on now - 15% commission on all goods! That's 5% more than the usual 10% commission.
Join Now! Contact: aalish@austique.co.uk |
• Cocosa
Cocosa is an invitation-only fashion club offering members access to designer labels, for less. With up to 80% off clothing, shoes and accessories, it offers the kind of dizzying designer discounts that only fashion insiders have previously enjoyed. Registration commission has been increased to £0.40 for every member you bring to Cocosa (non-incentive sites only). Plus earn 10% commission on ALL sales generated within the 90-day cookie window (incentive sites included).
Join Now! Contact: cocosaaffiliates@blowfishdigital.com |
• DUO Boots
DUO is Europe's first and leading retailer of calf fitting boots with a 30-year footwear pedigree. DUO offers the widest selection of sizes and styles on the market place. October Incentive: Drive 2 orders and get entered into a prize draw to win 1 x £50 cash bonus. Drive 5 orders and get entered into a prize draw to win 1 x £100 cash bonus. Drive 20 orders and get entered into a prize draw to win 1 x £200 cash bonus.
Join Now! Contact: DUOBoots@linkshare.com |
• mytheresa.com
mytheresa.com the multi brand online store stocks over 120 of the world famous women's collections. mytheresa.com offers express delivery on all packages to over 100 countries around the world as well as a free return and exchange policy. mytheresa.com have recently increased their commissions up to 12% on all goods, with a 60-day cookie window!
Join Now! Contact: mytheresa@quisma.com | | |
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ad:tech London
22-23 September 2009
London, UK
a4u expo
13-14 October 2009
London, UK | |
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| Please submit your questions to newsletter@linkshare.com, and be sure to check back next month for our first set of answers! | | |
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